Samsung Electronics has established an independent team of technicians and strategists to work on several hi-tech innovative business projects that would greatly assist people in their daily lives, reports the Korea Times.
Its core mission includes projects on virtual reality, robotic telepresence, drones and robots, three-dimensional (3D) printing and unmanned vehicles. “The team will explore how technologies could help people’s daily life for a better future,” an official from Samsung said.
Samsung mobile chief Shin Jong-kyun will lead and supervise the team inside the mobile division.
“Given the significance of the team, members will have more authority and independence because the main purpose of the team isn’t to develop single devices for any imminent results, but to develop solutions to go with Samsung’s manufacturing capabilities,” the official said.
Samsung has recently been suffering from a steep fall in profit in the smartphone business, all thanks to its major American rival Apple and other Chinese competitors, such as Lenovo and Xiaomi. With Samsung facing growing challenges on multiple fronts, it needs to shift its focus toward becoming a total solution provider.
Samsung officials say that selling products is insufficient for sustainable growth, and tech companies need to put more focus on how people can better use developments that are much more responsive to their daily life.
However, the South Korean electronics giant seems ideally positioned to outperform its rivals. In virtual reality, for example, Samsung Electronics is already maintaining a healthy partnership with Facebook and the company has been in talks with to broaden its client portfolios.
Lee Joon, chief communications officer at the Samsung Future Strategy Office, said Samsung Electronics Vice Chairman Lee Jae-yong was briefed on emerging technology trends, such as Internet of Things, drones, wearable and 3D printing. The briefing was because Lee missed this year’s technology exhibition in Las Vegas.
“Samsung’s previous success was mostly due to releasing products that are competitive in pricing,” another official said. “This is an old business formula. We need to constantly explore new ways to meet the needs of people through innovation and updated technologies. This is why Samsung is accelerating efforts to collaborate with governments and is putting more focus on developing solutions embedded with our components and technologies.”
Image credits: Samsung/Reuters