LG Electronics, in partnership with China’s BOE Technology Group, has unveiled the world’s first rollable smartphone at the 2021 Consumer Electronic Show (CES).
According to the Nikkei Asian Review, LG teased a five-second scene, featuring a smartphone with the display rolling out to expand as the case slides up.
“Our management wanted to show that it is a real product, as there were many rumors around the rollable phone,” notes LG spokesman Ken Hong.
“As it is released at CES 2021, I can tell that it will be launched this year.”
LG is currently working with China’s BOE Technology Group to produce rollable displays based on flexible organic light-emitting diode technology.
BOE has supplied OLED displays to Huawei smartphones and since late last year, has started supplying a small amount of these displays to Apple for iPhones that are used in aftersales screen repair services.
Market watchers say that BOE should be happy with LG’s cooperation as it needs more smartphone customers to digest the OLED capacity that Huawei no longer consumes due to U.S. sanctions against it.
LG isn’t the only company making waves with its new tech; Chinese TV giant TCL Technology Group too has unveiled its rollable display technology at CES 2021.
The company showed a video featuring a female customer using a smartphone with a rollable display.
Image and content: Nikkei Asian Review
