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World Industrial Reporter » Market Trends » Increased Awareness of Sustainability

Increased Awareness of Sustainability

September 28, 2012

By George Taninecz

Manufacturers are far more likely in 2011 to cite sustainability as important to their organization’s success than they were in 2009: 59% rated it important or highly important in 2011 vs. 35% in 2009. The percentage of firms reporting sustainability as not important fell from 16% to 6%, according to the 2011 Next Generation Manufacturing Study.

Not surprisingly, with heightened awareness, the percentage of manufacturers progressing toward world-class sustainability grew as well: 28% of manufacturers reported they were near or at world-class sustainability in 2011 vs. 20% in 2009. The numbers are rising because customers are demanding social responsibility and many manufacturers have recognized the cost-savings available via green efforts (e.g., energy-cost reductions, material-use reductions).

Rate the importance of sustainability to your organization’s success over the next five years:

(% of companies)

 20092011
1=Not important15.6%5.8%
222.6%12.9%
326.7%22.1%
419.4%27.7%
5=Highly important15.7%31.5%

Rate your organization’s progress toward world-class sustainability:

(% of companies)

 20092011
1=No progress20.8%11.3%
232.0%27.1%
327.2%34.2%
414.7%22.2%
5=World-class5.4%5.3%

 

 

 

Yet despite greater awareness, the NGM Study found that overall sustainability performance results haven’t improved substantially since 2009. Are your green efforts translating into better results?

 

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Filed Under: Market Trends

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