World Industrial Reporter

Innovation Delivered Daily

  • Innovation
    • Innovation Article Archive
    • Innovative Companies
    • Innovation Strategies
    • New Equipment Innovations
  • New Products
  • Additive Manufacturing
  • Markets
    • Market Trends
    • Tradeshow Reports
    • White Papers
  • Logistics
  • Newsletters
World Industrial Reporter » Innovation » Best of 2019: Ford Utilizes Gravity Sketch to Promote Human-Centric Vehicle Designs

Best of 2019: Ford Utilizes Gravity Sketch to Promote Human-Centric Vehicle Designs

December 28, 2019

cq5dam.web .881.495 1

Ford has become the first automaker to use ‘Gravity Sketch,’ a 3D VR tool that assists designers in creating new vehicles.

The new tool could give global designers the ability to use the same 3D virtual reality design space, helping improve collaborative efforts and real time decision-making.

For instance, a designer from Shanghai and another from Dearborn could step into a virtual design space together to make changes to a global vehicle design.

Both could walk around the 3D design, review it, and then make changes on the fly while using Gravity Sketch’s ‘Co-Creation’ feature.

Once finished, all that is required of the designers to do is remove their VR headsets and head back to their respective workspaces – often thousands of miles apart.

The new tool does away with traditional sketchpads and instead uses headsets and controllers which enable designers to step into virtual reality.

It does this by imitating gestural interactions through motion tracking that replicates sketching with pen and paper.

Designers can thus draw, rotate, expand and compress a 3D sketch.

It also allows multiple designers to engage in content creation, while making these real-time adjustments.

According to Ford, consumer purchasing trends differ in each global region. An attractive design in one region may not be as appealing in another.

The Co-Creation feature helps in bringing designers together from all over the world into one space and review a 3D sketch to make important decisions earlier in the design process.

”The Co-Creation feature adds more voices to the conversation in a virtual environment, which results in more efficient design work that may help accelerate a vehicle program’s development,” says Ford Design Manager Michael Smith.

The new tool also speeds up the process from weeks to hours, skipping the 2D stage and working with a 3D model from the beginning.

This enables a designer to seamlessly transfer to another designer’s point of view within virtual reality to see from his or her perspective.

Shifting to a model that designs and evaluates in virtual reality could revolutionize the entire manufacturing process, notes Ford.

It could drastically reduce development time, and allow for more 3D representations in the evaluation stage.

Image and content: Ford Media

Share on

Filed Under: Additive Manufacturing, Innovation

Best of 2019: Orbex Creates World’s Largest 3D Printed Rocket Engine
Best of 2019: Sandvik Unveils World’s First 3D Printed Diamond Composite
Avatar

About Aruna Urs

Aruna is an industrial journalist. He writes on innovations that emanate at the intersection of science and engineering having a profound impact on the manufacturing sector.

Follow me
Suppliers

High Accuracy, Non-Contact, Absolute Linear Sensor

Santest Model GY series are high accuracy, non-contact, absolute type linear sensors employing magnetostrictive, Wiedemann effect. An ultra-sonic wave generated by a moving magnet near a magnetostrictive wave-guide on which the sonic wave propagates to the head of the transducer.
View Supplier Email this Supplier

Super High Response Speed Servo Valve

With “Dual Halbach Magnet Array” configuration, which makes the strongest magnetic field more than twice as much as the conventional model. Santest Direct Acting Servo Valve has achieved world-class highest frequency response speed of 800Hz. DA Series also has excellent contamination resistance. Find out more about how this patented servo valve works.
View Supplier Email this Supplier

Precision Micrometer for Large Measuring Ranges

The optoCONTROL 2520-95 precision micrometer is designed for static and dynamic measurement tasks with a large measuring range. It detects geometrical parameters such as diameter, gap, height and position and combines high linearity with high measurement speed.
View Supplier Email this Supplier

Beckhoff will be there: new highlights at the SPS Connect from November 24!

Beckhoff is accompanying the SPS Connect with new technology highlights, AI-based dialog formats, exciting round tables and inspiring presentations. Prebook now and secure free tickets!
View Supplier Email this Supplier

Automatic Spot Finder IR Camera with 80×80 Pixels

An all-rounder imager for numerous industrial applications: From metal processing to plastics, in fire prevention tasks as well as in the automotive sector. The spot finder function allows accurate temperature measurements of moving objects.
View Supplier Email this Supplier

Subscribe

Get the latest WIR reports straight to your inbox.

Free Newsletter Subscription

Find us on the social web.

  • About Us
  • Contact Us
  • Advertise
  • Terms Of Use
  • Privacy Policy
FREE NEWSLETTER SUBSCRIPTION

Get the latest WIR reports straight to your inbox.

  • Innovation Article Archive
  • Innovation Strategies
  • Innovative Companies
  • New Products
  • Additive Manufacturing
  • Market Trends
  • Tradeshow Reports
  • White Papers
  • Logistics
  • Newsletters
  • Fun Stuff
  • Industry Links
Follow us

© 2021 Thomas Publishing Company. All rights reserved.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site you agree.OkRead more