Anheuser-Busch InBev, the world’s largest brewer, has entered into a collaboration with Belgium’s Ecover to create a residual alcohol-based detergent.
The new dishwashing liquid will have a quarter of its content derived from the zero-alcohol versions of Anheuser-Busch InBev’s Leffe and Jupiler beer brands.
“The brewery was asking us what can we do with the alcohol, because it’s piling up, it’s a large quantity, that’s why we were looking for partners,” David De Schutter, AB InBev’s innovation and technology director for Europe, told Reuters.
The company said its brewing facility in Leuven – Europe’s largest with a maximum capacity of 1.2 billion liters of beer a year – could extract alcohol and it planned to spread the practice worldwide.
According to Reuters, the residual alcohol which serves as the active cleaning and preservative component, is extracted, cleaned and sent to Ecover for use in its ‘Too Good to Waste’ detergent.
Most of the 1.3 million tonnes AB InBev produces per year worldwide is currently used as cattle feed.
The company is also looking for ways to turn its residual alcohol into a plant-based meat substitute for humans and has potential partners in the pipeline.
Image and content: Francois Lenoir-Reuters/Marine Strauss, Jorrit Donner-Wittkopf