The North Carolina-based manufacturer and supplier of LEDs, Cree, has announced a series of light bulbs that start at just $10, cutting the LED bulb price in half.
The company, which is known for its high-quality LEDs and its lighting fixtures, has announced a line of LED bulbs, marking the first time it will offer the A-style replacement bulbs lighting most homes. This will put Cree in competition against giants like Philips and GE, as well as directly up against companies that buy Cree LEDs, like Best Buy.
Cree’s LED bulb looks like an incandescent bulb. Cree calls this design a “LED filament tower,” featuring 10 pairs of high-voltage XP-E LEDs. Inside the tower is the driver circuity, along with the necessary cooling. Coupled with the glass case (which is coated with rubber to make it shatter-resistant), Cree bulbs produce an omni-directional light pattern very similar to normal bulbs.
There are three bulbs in Cree’s new lineup: a warm white 60W-equivalent bulb that costs $13; a daylight 60W-equivalent bulb that costs $14; and a warm white 40W-equivalent that costs $10.
The $13 warm white (2700K) bulb produces 800 lumens at 9.5 watts (84.2 lumens-per-watt); the $14 daylight (5000K) bulb produces 800 lumens at 9 watts (88.9 lpw); and the $10 ($9.97) warm white bulb produces 450 lumens at 6 watts (75 lpw). All three bulbs are dimmable, rated for 25,000 hours of use, and a CRI (color rendering index) of 80.
“For pretty much any product sold in a big box retail store, ten dollars is a magic number to get consumers to try them,” says Mike Watson, the vice president of corporate marketing at Cree. “This price point is quite strategic.”
This move by the company might try to remove any obstacles — physical or mental — that might prevent buyers from switching to LED bulbs.